Enter The Net

Sustainable Internet Marketing

Archive for June, 2008

WordPress is an open-source web application that helps people build effective blog sites.

WordPress can be used as a hosted or installed web solution. A hosted WordPress site is completely free. An installed wordpress site requires a person to buy a domain name and hosting. Installed WordPress sites can be customized, even to the point of no longer looking or functioning like a blog site.

[For more information about hosted and installed blogs, click HERE.]

This website, EnterTheNet.com is a WordPress website that has been lightly “de-blogged.” This means that the blog portion of the site – which I use to expand on workshop offerings, talk about client success stories and share cool information about internet marketing – is secondary to the main section. The blog posts are visible and easy-to-access, but they are not the main focus of the home page.

The great advantage to using WordPress as a site design tool is that, with minimal training, the website owner has complete control over adding and editing content on the site. No more having to contact your website designer every time you need to make a minor change!

WordPress sites are also extremely search engine friendly. They allow access to all the “tags” needed to make the search engines happy.

Enter The Net offers WordPress website design in a number of formats. Which one is best for you?

  • Install a WordPress Blog to an existing website. We specialize in customizing the new blog portion of your site to look like your existing site. You can see some examples in our portfolio section.
  • Create a blog site. This is the easiest, and least expensive way to create your site.
  • Create a complete “de-blogged” WordPress site. The end result is a fantastic-looking website that no one knows is really a blog. You can edit your content easily and quickly.

Hiring Enter The Net to create a WordPress site for you ranges in price from $500 to $1500, depending on the level of customization. We typically offer SEO Services at a discount for our WordPress design clients.

Enter The Net also teaches a variety of Workshops on WordPress, including a complete Do It Yourself WordPress Workshop that includes site design, use, optimization and offsite marketing.

If you are interested in learning more about our services, please fill out the form below, or contact us at 971-570-8063.

Click HERE to learn about a course on designing your own complete WordPress website.

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Enter The Net is happy to design websites. Here is our philosophy when it comes to website design:

Enter The Net designs websites FOR ITS CLIENTS. This means that we listen to what you want, offer our advice and then create the site you request.

What does this mean? Well, we are tired of hearing from people that their website designer “didn’t listen” to them or that the designer basically just made what he or she thought would work best. It’s your website – you should get what YOU want.

It also means that we work extremely well with Graphic Designers. If you come to us with a good design for a website that a Graphic Designer has created for you, we can convert that into a working website. That’s called “coding” and it is our specialty.

Here are some of our OTHER specialties in website design:

Search Engine Optimization. It’s our passion.
Lead-Generation Focus. This means that we advise you to add design concepts that turn site visitors into usable leads.
Forms. Including lots of forms for visitors to fill out is a great way to convert visitors into leads. We love forms.
Video and Graphics. A picture is worth a thousand words and video is worth a hundred thousand.
Ongoing Support. We are generous with our help for years after the site is designed because we know that your needs may change over time.
Blog Installation. Adding a blog to your site allows you to easily freshen your site’s content. We favor WordPress as a blog platform.

Enter The Net loves to do website design/search engine optimization packages. We also love to design sites for people using WordPress. WordPress is a flexible blog system that can be used to create websites that are attractive, highly functional and easy for the site owner to manage. We know of no better system for client-managed content. That means you can go to your website ANYTIME to change the content.

We do not design in Flash, ASP or Cold Fusion. Our favorites are HTML and PHP.

Click HERE to read more about designing sites with WordPress.
Click HERE to see some of our Custom Design Success Stories.
Click HERE to see some of our WordPress Design Success Stories.

If you are interested in learning more about our website design services, please fill out the form below.

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The most important thing to know about how we price our SEO services is that we customize the package to fit your needs.

Still, Enter The Net is not going to be like so many other consultants and marketers on the web. We can at least give you an idea as to how we set our prices and what you might expect to pay.

Phase One – The Big Project.
Most of the work related to optimizing a website is done at the beginning. Many hours go into the most important step in any optimization – the Key Word Analysis. The Key Word work may take as much as five hours – time well spent to target your best leads on the internet. Once that work is done, the process of optimizing a website can take around seven hours to complete, depending on the amount of writing we have to do. After that, we thoroughly test the optimization and build incoming links to get you started – another three to five hours. Once it is all done and you have approved all the changes, we “launch” the optimization and run a baseline report that shows your site’s initial performance for all the terms on the Key Word list. We run thorough reports for two months after the launch and send you the results so that you can see how it is working.

Our base price for this work is $2500. We prefer to get half as a down payment and we invoice the second half at the launch of the optimization. We are, however, open to other payment terms that may work better for you.

Phase Two – Keeping It Going.
After two months, you may decide to continue services with Enter The Net on an ongoing basis. These services would include any combination of services described more fully in the ANALYTICS AND TRACKING and internet MARKETING SUPPORT sections. We are also happy to make what we call “client-generated” changes to your site on an as-needed basis. This includes your requests to change text, photos or other parts of the site.

Enter The Net offers hourly and monthly packages to help keep your site’s SEO strong, provide you with usable data about your site and potentially leverage fantastic online advertising opportunities. Our base hourly rate for this work is $100 per hour, but we typically cut that rate in half for clients who have used us to optimize the site. If you need more stable budgeting than hourly service provides, we offer monthly packages ranging from $50 per month to $1000 per month, depending on your needs.

Click HERE to read about our SEO WORKSHOP
Click HERE to read some SUCCESS STORIES
Click HERE to read about ALL WORKSHOPS

If you would like more information about our SEO Pricing, or if you would like to set up a free consultation, please fill out the form below.

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SEO

Search Engine Optimization focuses on customizing your website – new or old – with the goal of making it attractive to the search engines. Our service focuses on achieving top organic results for your site.

A typical optimization begins with a thorough Key Word Analysis. Unlike many other SEO firms, Enter The Net strives to optimize your website for EVERY key word combination that is relevant to your business, with special emphasis on the key word combinations that are MOST POPULARLY SEARCHED.

Key Word Analysis. People usually say “I want to be found on the search engines.” To which we usually reply “Great. For what searches?” Being able to list the best search terms for your site is the first step in optimization. It is also absolutely the most important step.

CLICK HERE TO OPEN AN ARTICLE ABOUT OUR TWO KEY WORD ANALYSIS OPTIONS

Enter The Net’s Key Word Analysis combines your expertise about your own business with our toolbox of internet-based brainstormers and analyzers. With your help, we generate a list of key word combinations (search terms) that fit your site perfectly and show enough popularity to be worth pursuing. After all, a great search term is only great if people actually use it.

Once we have a complete Key Word Analysis, we go about making adjustments to your website to make it attractive to the search engines for those words. This involves a variety of techniques, some of which are hidden code on each page. As the website’s owner, you will be thoroughly educated on all changes and why they are important. Enter The Net believes that search engine optimization should never make a site unattractive to human eyes. What is the point of driving people to a site that is difficult to use or looks bad?

Linking. One of the most important steps in search engine optimization is linking. It is clear that incoming links help the search engines find your site. Did you know that the quantity and quality of your incoming links also helps the search engines rate the popularity of your site? Enter The Net’s search engine optimization package includes utilization of effective linking strategies.

Maintenance. The search engines like fresh. This is one of the reasons so many people blog – a blog provides a way for you to easily feed fresh content to your site and to the search engines. In addition to helping you develop strategies to provide fresh content, Enter The Net offers ANALYTICS AND TRACKING services that enable us to consistently track the success of your search engine efforts and make adjustments accordingly.

Best of all, Enter The Net customizes its search engine optimization packages to meet your needs exactly. We know how Google, Yahoo, MSN and all the other search engines work and we can speak your language. You will always understand why we do the things we do and what it means for the success of your site.

Want to know more?

Click HERE to read about SEO PRICING

Click HERE to read about our SEO WORKSHOP


Click HERE to read some SUCCESS STORIES

Click HERE to read about ALL WORKSHOPS

Click HERE to read about KEY WORD ANALYSIS

If you want to know more about our search engine optimization packages – or if you would like to set up a FREE consultation, please fill out the form below.

Your Name (required)

Your Email (required)

Your Phone

Your Interest. You may select more than one item by holding down the Ctrl key.

Comments or Questions

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About Me

Enter The Net is the passion of Rob Patton. Rob is a successful internet marketing consultant who combines his passion for helping all businesses succeed on the Web with his love of teaching. In addition to running Enter The Net, Rob is a part time instructor at the Clackamas Small Business Development Center. Rob is a proud member of River City LeTip and the Portland Area Business Association.

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