At Enter The Net, we offer two ways to discover which key word combinations are the very best for your optimization project.
Key Word Brainstorming
Both methods begin with an extensive brainstorming session. Our goal is to generate every key word combination that might be relevant to your site and all location terms for your market area.
Together we will brainstorm key words that people might use to find you on the web. Enter The Net then utilizes online tools that brainstorm more possibilities, based on the words competitive sites use on the web. Irrelevant words are deleted from the list.
That list is then sent to you to be narrowed further. After all, you are the expert in your business.
Key Word Analysis
Once we have a thoroughly-vetted list of brainstormed key word combinations, ALL of the descriptive terms are combined will ALL of the location terms to form a massive list of combinations to be analyzed. At this point, our clients have two choices.
1. Basic Key Word Analysis
The Basic Key Word Analysis utilizes Google’s free key word suggestion tool to gather popularity about how often the complete combinations are searched on Google. This tool also provides information about how many advertisers have paid to appear for each combination. Enter The Net applies a simple formula to “rate” each key word combination. You then review the whole list and approve or modify our recommendations.
The Basic Key Word Analysis is automatically included in the full optimization package or it can be purchased separately for $350. It may be a good idea to purchase the Basic Key Word Analysis if you want to see some data about key word popularity before deciding on a full optimization. If you decide to purchase a full optimization, the cost of the Basic Key Word Analysis is applied to the full package price.
The Basic Key Word Analysis has some shortcomings. The Google tool used does not provide detailed information about many key word combinations. For example, it may show some combinations as having no popularity when they, in fact, are searched upwards of 10-20 times per month. For most small businesses, that amounts to significant popularity. Therefore, Enter The Net has developed the Deluxe Key Word Analysis…
2. Deluxe Key Word Analysis
The Deluxe Key Word Analysis uses the world’s largest and most popular search engine, Google, to reveal exact search popularity numbers for each of your key word combinations.
We use Google’s advertising system, Adwords, to create an account that tests your key word combinations. Part of your payment for this service goes directly to Google to pay for your ads. Since your ads only appear when someone searches for your key word combinations, we can tell how popular the combinations are by analyzing the results of your campaign on Google. The cool thing is that Google will only charge your account when someone actually clicks on your ad and comes to your website. That means that part of the money you are spending to STUDY your key word combinations is actually bringing potential new clients to your site.
After the campaign has run for seven to ten days, we produce a detailed report that tells you which key word combinations are most popular. We infuse the report with our experience in search engine marketing to give you a clear prediction as to what results you can expect from a well-designed search engine optimization plan. You may choose to apply the fee you pay to Enter The Net for the key word analysis to our complete Internet and Search Engine Marketing services. Or, you can hold onto the report and contact us later.
Our services include working with you to generate the most complete set of key word combinations possible for your business (brainstorming, mentioned above.) We use the vast array of websites on the internet to help us generate terms and then work with you to make sure they are relevant and useful. We then set up the Adwords account for you and monitor the campaign to make sure it is running at maximum efficiency. When it is done, we produce the thorough report that gives you a clear direction regarding search engine marketing. The price for our services is $500. If you decide to purchase a full optimization, the cost of the Deluxe Key Word Analysis is applied to the full package price.
You will pay Google separately for the Adwords campaign. We recommend a budget of about $100 for the study. Your account will only accrue charges when a visitor clicks on an ad and comes to your site. When the campaign is over, you can continue by adding more funds to your account with Google or you may pause it and decide later. If you decide to continue the Google Adwords campaign, you may be interested in hiring Enter The Net to manage the campaign for a low monthly fee.
Learn how to use Google Adwords on your own
Learn how to make the search engines love your website
