Enter The Net

Sustainable Internet Marketing

Archive for April, 2010

[This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates between November 19 to December 20, 2008, among a national sample of 2,253 adults.]

source: http://pewinternet.org/Reports/2010/Chronic-Disease/Part-1.aspx?r=1

SUMMARY OF FINDINGS

Adults living with chronic disease are disproportionately offline in an online world.

Recent survey data from the Pew Internet Project and the California HealthCare Foundation show that adults living with chronic disease are significantly less likely than healthy adults to have access to the internet:

  • * 81% of adults reporting no chronic diseases go online.
  • * 62% of adults living with one or more chronic disease go online.

People managing multiple diseases are less likely to have internet access:

  • * 68% of adults reporting one chronic disease go online.
  • * 52% of adults living with two or more chronic diseases go online.

These findings are in line with overall trends in public health and technology adoption. Statistically speaking, chronic disease is associated with being older, African American, less educated, and living in a lower-income household. By contrast, internet use is statistically associated with being younger, white, college-educated, and living in a higher-income household. Thus, it is not surprising that the chronically ill report lower rates of internet access than other adults.  However, when all of these demographic factors are controlled, living with a chronic disease in and of itself has an independent, negative effect on someone’s likelihood to have internet access.

The internet access gap creates an online health information gap.

Looking at the population as a whole, 51% of American adults living with chronic disease have looked online for any of the health topics included in the survey, such as information about a specific disease, a certain medical procedure, prescription or over-the-counter drugs, or health insurance.

By comparison, 66% of adults who report no chronic conditions use the internet to gather health information.

Lack of internet access, not lack of interest in the topic, is the primary reason for the gaps. In fact, when demographic factors are controlled, internet users living with chronic disease are slightly more likely than other internet users to access health information online.

Health professionals dominate the information mix.

More than any other group, people living with chronic disease remain strongly connected to offline sources of medical assistance and advice:

  • * 93% of adults living with chronic disease ask a health professional for information or assistance in dealing with health or medical issues.
  • * 60% ask a friend or family member.
  • * 56% use books or other printed reference material.
  • * 44% use the internet.
  • * 38% contact their insurance provider.
  • * 6% use another source not mentioned in the list.

By comparison, adults who report no chronic conditions are significantly more likely to turn to the internet as a source of health information and less likely to contact their insurance provider.

However, the social life of chronic disease information is robust.

Interestingly, there are two activities which stand out among people living with chronic disease: blogging and online health discussions. When other demographic factors are held constant, having a chronic disease significantly increases an internet user’s likelihood to say they work on a blog or contribute to an online discussion, a listserv, or other online group forum that helps people with personal issues or health problems.

Uptake for these activities is low overall, but those who have participated often praise the information they find. For example, one person wrote, “[An] online support group helped me learn about the disease and provided comfort in knowing that my symptoms were not ‘just in my head,’ and helped me take steps to adjust to living with a chronic condition.” Another shared, “I live in a small town and it is helpful to be able to use the internet to find others that have the same condition as I do.”

Living with chronic disease is also associated, once someone is online, with a greater likelihood to access user-generated health content such as blog posts, hospital reviews, doctor reviews, and podcasts. These resources allow an internet user to dive deeply into a health topic, using the internet as a communications tool, not simply an information vending machine.

The impact of online health information may be muted among people living with chronic disease.

Thirty-six percent of adults living with chronic disease say they or someone they know has been helped by following medical advice or health information found on the internet, which is significantly lower than the 45% of adults with no chronic disease.

Very few adults, regardless of health status, say they or someone they know has been harmed by following medical advice or health information found on the internet. Two percent of adults living with chronic disease report such harm, compared with 3% of adults with no chronic disease.

However, when asked if the health information found in their last online session had an impact on their own health care or the way they care for someone else, those who are living with chronic disease are significantly more likely than other internet users to say yes, their most recent inquiry made a difference.

The internet is like a secret weapon – if someone has access to it.

The deck is stacked against people living with chronic disease. They are disproportionately offline. They often have complicated health issues, not easily solved by the addition of even the best, most reliable, medical advice.

And yet, those who are online have a trump card. They have each other. This survey finds that having a chronic disease increases the probability that an internet user will share what they know and learn from their peers. They unearth nuggets of information. They blog. They participate in online discussions. And they just keep going.

source: http://pewinternet.org/Reports/2010/Chronic-Disease/Part-1.aspx?r=1

Enter The Net loves to work with new businesses. There is always something exciting about attaching our name to cool new projects. Friends of Enter The Net, Stephanie and Noel recently launched a business making super-tasty, gluten free pastries. They make food-to-die-for-that-won’t-kill-you. That’s Viva La Gluten Free!

Like many Enter The Net projects, the owners of the site want to be able to log in and make changes to their site without having to know anything about “website code language” or any of that mubo-jumbo. Enter The Net customized a site based on the WordPress system. The process involved picking a starting theme among the many available for free, then customizing it to the look desired by the site owners. You can see a link to the starting theme below – so you can compare it to the finished product.

WordPress Sites from Enter The Net include the following benefits:

  • WordPress is constantly updated to perform well on all platforms
  • You will be able to log in and easily make changes to your site
  • You can add a separate “blog” section to separate changing from permanent content on your site
  • There are several great options for displaying photos on your site
  • You will get the look and style you want on your site – we are not limited to the set themes.

[Click HERE to see the live website, VivaLaGlutenFree.com]

[Click HERE to see the starting theme for Viva La Gluten Free]

[Click HERE for more information about WordPress Website Design with Enter The Net]

Portland-based Neurofeedback specialist Darla Muelemans needed a new website she could easily update.

She contracted Enter The Net to design the site, transfer content from the existing site and train her in how to make changes to the new site.

The site was developed in a “folder” on the existing site so that both she and Enter The Net could make sure it was exactly as desired. When it was ready, Enter The Net simply replaced the old site with the new one.

Click [HERE] to see the live site.

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About Me

Enter The Net is the passion of Rob Patton. Rob is a successful internet marketing consultant who combines his passion for helping all businesses succeed on the Web with his love of teaching. In addition to running Enter The Net, Rob is a part time instructor at the Clackamas Small Business Development Center. Rob is a proud member of River City LeTip and the Portland Area Business Association.

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