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Rowland Creek Estates

Oct 27th, 2008 by Rob Patton | 0

Enter The Net worked with The Brick House Project to complete a key word analysis and full organic search engine optimization project for the Yamhill Oregon real estate website RowlandCreekEstates.com.

The project included a complete redesign of the website by The Brick House team, so it was an ideal time to restructure the website for maximum performance on the search engines. This project provides an excellent example of how Enter The Net can work closely with a design team to create a website that looks good and is easy to market to the search engines.

Rowland Creek Estates

Rowland Creek Estates

Key Word Combinations
Together, the team generated key word combinations focused on real estate terms for the Yamhill County area of Oregon.  A large list of possibilities was analyzed carefully using Google and the resulting analysis helped us to narrow the key word combination list to one that was relevant and popular.

Optimization
The site was carefully optimized for 75 key word combinations. This involved expanding the scope of the site’s content from its original iteration.

Results
The newly-optimized site was launched on October 10, 2008. At that time, it had Top 20 rankings for 17 of the key word combinations. A little over two weeks later, the site had 43 Top rankings and was doing quite well on Google.

Number of Top 20 Rankings has increased

Number of Top 20 Rankings has increased

Here are some live search results:

In addition, the site is enjoying the benefits of increased search-engine-recognized incoming links. These are important for rankings because the search engines measure the popularity of a site based on the number and quality of incoming links.
Google and Yahoo incoming links have increased

Google and Yahoo incoming links have increased

Eight of the incoming links come directly from the Enter The Net link exchange. Google-recognized incoming links are rare. The only Google-recognized incoming link for this site is coming from the link exchange.

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