Enter The Net

I was recently asked the question: how are you different from other people who optimize websites?

That’s always a tough one, since I do not know what everyone else does, exactly. I am aware of a number of local “competitors” who do an excellent job. So, I certainly have no plans to disparage anyone.

In answering the question, it became clear that simply stating my guiding values, as they relate to search engine optimization, might be helpful. As you will see, this still did not stop me from pointing out how I MIGHT be different from the others.

• Comprehensive keyword work. We will exhaustively brainstorm and research relevant, popular key word combinations for your site. Many other optimizers limit the amount of key word combinations you can use, or they guide you toward search terms that they know they can “get” for you.
• Although key word popularity (how much is it searched) is important, I believe in broad-based optimization. Your key word list will be long and it will include popular and not-so-popular key word combinations – as long as they are relevant to what you do. If a certain key word combination is only searched once a month, but it is super-relevant to what you do – so much so that you are likely to get the searcher as a client – I would say it is worth the effort to optimize for that term. This is especially valuable because you are likely to own the number one spot on the search engines for those terms.
• Human-Friendly Optimization. We may not have always known why, but we have found websites that contain awkward blocks of text. This is an example of optimization that is likely good for the search engines but horrible for the humans. My test for all methods of optimization is simple: humans before spiders. If we consider any changes to the site designed to optimize it for search engines, I always ask if the change will make the site less useful for the human visitors we hope to bring there. If it does, we find another way. After all, what is the point in getting more traffic to the site if the site is not at its best?
• Transparency. I train you in every step of the process and do my very best to make sure you understand why we are doing what we do. This helps empower you to make changes to your optimization down the road with little need to re-employ me. Many of my competitors guard their methods, as if it were some sort of magic trick.

The most important thing to know about how we price our SEO services is that we customize the package to fit your needs.

Still, Enter The Net is not going to be like so many other consultants and marketers on the web. We can at least give you an idea as to how we set our prices and what you might expect to pay.

Phase One – The Big Project.
Most of the work related to optimizing a website is done at the beginning. Many hours go into the most important step in any optimization – the Key Word Analysis. The Key Word work may take as much as five hours – time well spent to target your best leads on the internet. Once that work is done, the process of optimizing a website can take around seven hours to complete, depending on the amount of writing we have to do. After that, we thoroughly test the optimization and build incoming links to get you started – another three to five hours. Once it is all done and you have approved all the changes, we “launch” the optimization and run a baseline report that shows your site’s initial performance for all the terms on the Key Word list. We run thorough reports for two months after the launch and send you the results so that you can see how it is working.

Our base price for this work is $2500. We prefer to get half as a down payment and we invoice the second half at the launch of the optimization. We are, however, open to other payment terms that may work better for you.

Phase Two – Keeping It Going.
After two months, you may decide to continue services with Enter The Net on an ongoing basis. These services would include any combination of services described more fully in the ANALYTICS AND TRACKING and internet MARKETING SUPPORT sections. We are also happy to make what we call “client-generated” changes to your site on an as-needed basis. This includes your requests to change text, photos or other parts of the site.

Enter The Net offers hourly and monthly packages to help keep your site’s SEO strong, provide you with usable data about your site and potentially leverage fantastic online advertising opportunities. Our base hourly rate for this work is $100 per hour, but we typically cut that rate in half for clients who have used us to optimize the site. If you need more stable budgeting than hourly service provides, we offer monthly packages ranging from $50 per month to $1000 per month, depending on your needs.

Click HERE to read about our SEO WORKSHOP
Click HERE to read some SUCCESS STORIES
Click HERE to read about ALL WORKSHOPS

If you would like more information about our SEO Pricing, or if you would like to set up a free consultation, please fill out the form below.

Search Engine Optimization focuses on customizing your website – new or old – with the goal of making it attractive to the search engines. Our service focuses on achieving top organic results for your site.

A typical optimization begins with a thorough Key Word Analysis. Unlike many other SEO firms, Enter The Net strives to optimize your website for EVERY key word combination that is relevant to your business, with special emphasis on the key word combinations that are MOST POPULARLY SEARCHED.

Key Word Analysis. People usually say “I want to be found on the search engines.” To which we usually reply “Great. For what searches?” Being able to list the best search terms for your site is the first step in optimization. It is also absolutely the most important step.

CLICK HERE TO OPEN AN ARTICLE ABOUT OUR TWO KEY WORD ANALYSIS OPTIONS

Enter The Net’s Key Word Analysis combines your expertise about your own business with our toolbox of internet-based brainstormers and analyzers. With your help, we generate a list of key word combinations (search terms) that fit your site perfectly and show enough popularity to be worth pursuing. After all, a great search term is only great if people actually use it.

Once we have a complete Key Word Analysis, we go about making adjustments to your website to make it attractive to the search engines for those words. This involves a variety of techniques, some of which are hidden code on each page. As the website’s owner, you will be thoroughly educated on all changes and why they are important. Enter The Net believes that search engine optimization should never make a site unattractive to human eyes. What is the point of driving people to a site that is difficult to use or looks bad?

Linking. One of the most important steps in search engine optimization is linking. It is clear that incoming links help the search engines find your site. Did you know that the quantity and quality of your incoming links also helps the search engines rate the popularity of your site? Enter The Net’s search engine optimization package includes utilization of effective linking strategies.

Maintenance. The search engines like fresh. This is one of the reasons so many people blog – a blog provides a way for you to easily feed fresh content to your site and to the search engines. In addition to helping you develop strategies to provide fresh content, Enter The Net offers ANALYTICS AND TRACKING services that enable us to consistently track the success of your search engine efforts and make adjustments accordingly.

Best of all, Enter The Net customizes its search engine optimization packages to meet your needs exactly. We know how Google, Yahoo, MSN and all the other search engines work and we can speak your language. You will always understand why we do the things we do and what it means for the success of your site.

Want to know more?

Click HERE to read about SEO PRICING

Click HERE to read about our SEO WORKSHOP

Click HERE to read some SUCCESS STORIES

Click HERE to read about ALL WORKSHOPS

Click HERE to read about KEY WORD ANALYSIS

If you want to know more about our search engine optimization packages – or if you would like to set up a FREE consultation, please fill out the form below.