Enter The Net

Enter The Net is proud to offer an effective link exchange network at a reasonable price.

For only $10 per month, or $100 per year, you can participate in a link exchange where we guarantee the presence of incoming links that have been hand-coded into REAL websites.

All participants are actual websites, owned by real people who are participating in the network. Enter The Net guarantees that your links will appear on their sites.

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People often ask about the difference between Organic and Sponsored Results.

When you do a search on Google, or just about any other search engine, you usually get at least two types of results – Organic and Sponsored. In some cases you may also have Local Results.

Sponsored results appear at the top and right of search results. If your website appears in sponsored results, you are paying a fee every time someone clicks through to your site. Sponsored results can get your site listed at or near the top of search engine results very quickly, but they go away as soon as you stop paying for them and can grow to be very expensive. Visitors consider sponsored results to be less trustworthy than organic search results so even when people click-thru to your site, only 1 in 100 will take action beyond that.

Organic or natural search engine results appear below and to the left of sponsored results. Organic listings are free on a click-for-click basis, but a website must first be optimized to improve its search engine rankings. Costs for that vary, but as a rough guideline, assume optimization will probably cost as much as it did to build the site in the first place. Organic optimization takes 6 to 12 months before its full impact can be measured, but it produces longer lasting, less expensive, and more profitable results.

Below is a chart that illustrates the different placement of Organic and Sponsored Results.

Organic vs Paid Search Listings

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The process of getting your listing (or Ad) on the Sponsored Results is called Pay Per Click Advertising. Google’s pay per click program is called Google Adwords.

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The process of getting your site listed on the Organic Results is called Search Engine Optimization. You can hire us to do this or take a workshop to learn how to do it yourself.

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Below is a chart that illustrates the differences between Organic and Sponsored Results. It includes characteristics of Search Engine Optimization and Pay Per Click Advertising, too.

What is most effective? Much has been written about this and all agree that Organic Results are more effective than Sponsored Results. The problem is that Organic Results are not guaranteed and they may take months to achieve. Therefore, many effective websites employ both techniques and constantly monitor and maintain them.

The most successful companies view search engine results as dynamic advertising campaigns.

A study conducted by Penn State  reinforces the need for companies to include organic or natural search engine optimization into their online marketing programs. Over 80% of the test searches conducted, respondents went to the “organic” search results.

“Consumers have a bias against the links that businesses pay search engines to rovide,” said Jim Jansen, assistant professor in the Penn State School of Information Sciences and Technology (IST). “By themselves, sponsored links appear not to be a viable business model and should be only one part of an online advertising campaign.”

Source: AllBusiness.com

I was recently asked the question: how are you different from other people who optimize websites?

That’s always a tough one, since I do not know what everyone else does, exactly. I am aware of a number of local “competitors” who do an excellent job. So, I certainly have no plans to disparage anyone.

In answering the question, it became clear that simply stating my guiding values, as they relate to search engine optimization, might be helpful. As you will see, this still did not stop me from pointing out how I MIGHT be different from the others.

• Comprehensive keyword work. We will exhaustively brainstorm and research relevant, popular key word combinations for your site. Many other optimizers limit the amount of key word combinations you can use, or they guide you toward search terms that they know they can “get” for you.
• Although key word popularity (how much is it searched) is important, I believe in broad-based optimization. Your key word list will be long and it will include popular and not-so-popular key word combinations – as long as they are relevant to what you do. If a certain key word combination is only searched once a month, but it is super-relevant to what you do – so much so that you are likely to get the searcher as a client – I would say it is worth the effort to optimize for that term. This is especially valuable because you are likely to own the number one spot on the search engines for those terms.
• Human-Friendly Optimization. We may not have always known why, but we have found websites that contain awkward blocks of text. This is an example of optimization that is likely good for the search engines but horrible for the humans. My test for all methods of optimization is simple: humans before spiders. If we consider any changes to the site designed to optimize it for search engines, I always ask if the change will make the site less useful for the human visitors we hope to bring there. If it does, we find another way. After all, what is the point in getting more traffic to the site if the site is not at its best?
• Transparency. I train you in every step of the process and do my very best to make sure you understand why we are doing what we do. This helps empower you to make changes to your optimization down the road with little need to re-employ me. Many of my competitors guard their methods, as if it were some sort of magic trick.

The most important thing to know about how we price our SEO services is that we customize the package to fit your needs.

Still, Enter The Net is not going to be like so many other consultants and marketers on the web. We can at least give you an idea as to how we set our prices and what you might expect to pay.

Phase One – The Big Project.
Most of the work related to optimizing a website is done at the beginning. Many hours go into the most important step in any optimization – the Key Word Analysis. The Key Word work may take as much as five hours – time well spent to target your best leads on the internet. Once that work is done, the process of optimizing a website can take around seven hours to complete, depending on the amount of writing we have to do. After that, we thoroughly test the optimization and build incoming links to get you started – another three to five hours. Once it is all done and you have approved all the changes, we “launch” the optimization and run a baseline report that shows your site’s initial performance for all the terms on the Key Word list. We run thorough reports for two months after the launch and send you the results so that you can see how it is working.

Our base price for this work is $2500. We prefer to get half as a down payment and we invoice the second half at the launch of the optimization. We are, however, open to other payment terms that may work better for you.

Phase Two – Keeping It Going.
After two months, you may decide to continue services with Enter The Net on an ongoing basis. These services would include any combination of services described more fully in the ANALYTICS AND TRACKING and internet MARKETING SUPPORT sections. We are also happy to make what we call “client-generated” changes to your site on an as-needed basis. This includes your requests to change text, photos or other parts of the site.

Enter The Net offers hourly and monthly packages to help keep your site’s SEO strong, provide you with usable data about your site and potentially leverage fantastic online advertising opportunities. Our base hourly rate for this work is $100 per hour, but we typically cut that rate in half for clients who have used us to optimize the site. If you need more stable budgeting than hourly service provides, we offer monthly packages ranging from $50 per month to $1000 per month, depending on your needs.

Click HERE to read about our SEO WORKSHOP
Click HERE to read some SUCCESS STORIES
Click HERE to read about ALL WORKSHOPS

If you would like more information about our SEO Pricing, or if you would like to set up a free consultation, please fill out the form below.