Enter The Net

Sustainable Internet Marketing

Next dates for this workshop:

February 11, 2012, 9:00 AM – 3:50 PM

bloggingLearn the ins and outs of running your own blog. We’ll show you how to set up and administer your blogspace using WordPress. We’ll teach you how to market your blog so that more people than just your friends and family are paying attention. We’ll teach you the lingo so you’ll understand RSS, pings and trackbacks. We’ll also spend time exploring various plugins for photo galleries, tag libraries and other useful ways to extend your WordPress installation.

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marketing-seoNext dates for this workshop:
Saturday, February 25, 2012 1:00-3:50 PM
Tuesday, March 3 and Tuesday March 10, 2012, 2:00-4:50 PM (Now six hours!)

This three-hour (moves to six hours in March 2012!) workshop is offered through the Small Business Development Center. It is designed for businesspeople who want to roll up their sleeves and get their websites noticed. You do not need to have knowledge of website creation or editing to take this workshop. Students will leave the workshop with important knowledge about how to market their websites, especially via the search engines. Students may then utilize the information directly or pass it along to their webmasters.

Workshop Description:
This workshop covers details of the fundamental methods to get better results on the search engines. These include Key Word Research, Link Building, Optimization and Dynamic Content. In addition, strategies designed to market a website on non-search engine properties will be discussed. Webmasters will leave the workshop with effective ideas to market their sites. Site owners will leave the workshop with a thorough list of marketing ideas for their webmasters.

Two of my students made this great video that sums up the workshop very nicely. Thanks to Rick Bean and Sue Surdam from Artizon Digital for the great video!

Student Learning Outcomes: By the end of the workshop, you will be able to…

  • Develop strategies to build incoming links to your website
  • Create a well-researched list of key word combinations
  • Utilize online tools to help develop marketing strategies
  • Optimize a website for maximum performance on the search engines
  • Develop strategies to create dynamic content on your website
  • Research effective non-search engine marketing opportunities

Text/Handouts Provided:

  • List of online resources related to internet and search engine marketing
  • Guidebook to marketing your website

3 hours | $30 | Full Workshop Schedule | Register
6 hours | $60 | Full Workshop Schedule | Register (starting March 2012)

Here’s what some past participants have said about this class and the instructor:

  • * “If you’re going to have a website, why not have it working the best it can? Very enthusiastic instructor with a lot to offer — helpful!”
  • * “Fast, lots of info, Wonderful!”
  • * “Packed full of good, useful information.”
  • * “Concise presentation of enormous subject.”
  • * “Rob is an excellent instructor. He is highly knowledgeable and very understandable. And, he keeps your attention 100% of the time.”
  • * “Instructor was organized, very knowledgeable, very responsive to student questions and gave us really important/helpful tools that he usually gets paid lots of $ for. Way more useful than lots of other workshops I’ve attended.
  • * “Instructor had great attitude and helped beginners understand a complex topic.”

You may also be interested in:

Design Your Own Optimized Website Course

Next dates for this workshop:
9 class series begins:

  • Meets every other Saturday, October 08, 2011 -February 04, 2012 Download Flyer
  • 9:00 – 11:50 AM (class), 1:00 – 3:50 PM (optional lab)

This is a great course for the small business owner or manager who wants to have complete control over his/her own high-quality website.

During this intensive 5-month course, you will design and launch your own custom website using the WordPress system. You will be able to start with a basic theme which you can customize to your own desires. You will be able to freely edit your site and its contents without any knowledge of web design languages.

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Next dates for this workshop:
October 1, 2011, 6:30-9:20 PM

google-adwordsLearn how to use Google’s sponsored links to increase targeted traffic to your website. Don’t bother with people who want you to pay them to manage your sponsored link advertising – learn how to do it yourself! This workshop includes training on Google’s free local results, too. Students who want to get the most out of the workshop should come ready to budget at least $50 toward advertising on Google, although all students are welcome.

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About Me

Enter The Net is the passion of Rob Patton. Rob is a successful internet marketing consultant who combines his passion for helping all businesses succeed on the Web with his love of teaching. In addition to running Enter The Net, Rob is a part time instructor at the Clackamas Small Business Development Center. Rob is a proud member of River City LeTip and the Portland Area Business Association.

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