7. Create A High Volume Site

• Words and pages are Spider Food
• No duplicate content
• Create pages to perform on certain searches
• Page saturation

We are spending time considering what the search engine spiders find attractive about websites. It is important for us to stop for a moment and depart from our “spider” analogy. Theses so-called spiders are just programs - computer programs. That means that their ability to read data is strictly limited to code. Website code is made of numbers, symbols and letters.

Simply put, the spiders can only read words. Therefore, it is important to provide the spiders with plenty of words - ideally, your key word combinations.

I have a saying about websites that applies to both human and spider visitors: “more pages, not long pages.” As you design your website, keep in mind the importance of providing both humans and spiders with as much quality content as you possibly can.

Humans primarily use the internet to gather information. Therefore, it is wise to load them up with as much information as you deem appropriate. You have to decide your limit of providing free information.

Predictably, the search engine spiders reflect the human desire for information.

However, as you plan this onslaught of text information, keep in mind that both humans and spiders prefer that the information be split among many pages. How often have you felt frustrated by the sheer volume of words on just one page? No one likes to scroll endlessly. This is also important to the search engine spiders because they will stop reading text on a page at a certain point, making everything past that point a complete waste of energy as far as optimization is concerned.

Make sure that you use good internal linking to put all of your information-packed pages into an easy to use format for humans and spiders.

Clever people may get the bright idea that creating ten pages of the exact same content might help them to get all ten search engine results for desired key word combinations. Don’t do this. If the search engine spiders detect that you are duplicating content from page to page, you could be banned from their databases.

As you might expect, it is possible that you will uncover some key word combinations that are valuable to you, but for which you do not have any specific pages set up. It is okay to create new pages of our site that have been “inspired” by your key word combination list. Just be sure that you create good, solid pages that both humans and spiders will find interesting.

Ultimately, you are hoping that the search engine spiders index ALL of the pages of your site. This is called Page Saturation. To test the page saturation of your site on most major search engines simply enter:

site:http://www.YOURSITE.com

into the search bar. This will produce a list of all the pages of YOURSITE indexed in that search engine’s database.

Check the list against your known list of pages.

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The 12 Things You Can Do To Get Your Website Noticed are the notes from a free course offered by Enter The Net. If you are interested in setting up a free presentation of this workshop please CONTACT ROB. If you want to be informed about upcoming offerings, please join our EMAIL NEWSLETTER LIST. You may leave comments or questions in the space below. We will respond to questions as quickly as possible.