5. Optimize Your Website Text
Aug 16th, 2008 |
5. Optimize Your Website Text
- Include full keyword combinations
- Include location (difficult)
- Aim for 3% minimum
Your website text must include your keyword combinations. The search engines determine the content of a page for indexing purposes based on the words they read on the page.
You are likely starting to see the importance of assigning the keyword combinations for which you want to perform to each page of your site. If you have 24 targeted keyword combinations, you will want to determine which pages should “push” each combination. Aim for about four combinations per page.
You learned previously that you will want to include these keyword combinations in your tags. Now, you need to check your “onpage,” readable text to make sure the combinations appear there.
Each of your keyword combinations, including the location (i.e “Portland Oregon”) need to be kept more or less intact. It can be difficult to continuously repeat your location, so you may need to develop some ways to work those into the text.
Keep in mind that the search engines do not care about the order of a keyword combination. “Marketing Portland Oregon” is the same as “Portland Oregon Marketing.” And here’s a cool trick: it is also the same as “…marketing. Portland Oregon is home to…”
The good news is that the keyword combinations can make up about three percent of the total text on a page and be pretty search engine freindly. You don’t have to overdo it. In fact, you shouldn’t overdo it.
You can use this tool to determine the density of all words on any page of your site:
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