1. What are the two types of visitors to your site?
Aug 24th, 2008 |
Know the Two Types of Visitors to Your Site
- Human
- Spider
I usually begin each workshop by asking everyone a question: what are the two types of visitors to your website?
Invariably, I get a creative array of answers including:
- Buyers
- Interested researchers
- Competitors
- Business colleagues
All of these answers are great, but they all fit into ONE of the two types of visitors to a site. They are all humans.
This workshop is about understanding that your website needs to be Human-Friendly to do its job, but that it needs to be Spider-Friendly to be found on the search engines.
What is a spider? Quite simply, a spider is a program - or “bot” - sent by the search engines to gather information about the websites that are out there. The spiders travel across the (world wide) web, gathering information and then “reporting back” to the search engines about what they find.
If your site is not “spider-friendly” it will not be indexed in the search engine databases favorably and thus never get effective results. In other words, if it’s not spider-friendly, it won’t be found. And then, it really does not matter how human-friendly it is.
This workshop mostly focuses on what the spiders like and how to make your site attractive to them. You will see that there sometimes can be a conflict between spiders and humans. Luckily, there are so many effective ways to make your site spider-friendly, that I can promise that we will always put the humans first.
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The 12 Things You Can Do To Get Your Website Noticed are the notes from a free course offered by Enter The Net. If you are interested in setting up a free presentation of this workshop please CONTACT ROB. If you want to be informed about upcoming offerings, please join our EMAIL NEWSLETTER LIST. You may leave comments or questions in the space below. We will respond to questions as quickly as possible.