My first stop was on Monday, April 28 at COMPASS REALTY in the John’s Landing neighborhood. A handful of realtors learned about the Twelve Things You Can Do To Get Your Website Noticed.

The next day, Tuesday, April 29, I presented a similar talk at THE MEADOWS GROUP on SE Morrison in Portland. Despite some difficulties getting the computer, the projector and the sources of electricity to all meet in the same place at the same time, we had a good time learning about how websites and search engines work. This was the first time I had ever conducted the presentation without a live internet connection, so they had to just “take my word for it” a few times.

On the morning of Thursday, May 1, I headed out to the Beaverton Round, where Stewart Title was holding a presentation for Realtors and Mortgage Brokers all about marketing websites. There were about 50 people there! I was one of two speakers, along with a really nice guy named Mark Brown who has the good fortune to be representing one of the coolest products I have seen in a while: streaming video in emails and on your sites. It is rare to find a product in which the benefits so incredibly outweigh the costs. If you are interested, let me know..and I will get you in touch with Mark.

Thank you, Jeff Reyes of Stewart Title for setting up those three great opportunities!

That night, Aaron (my business partner) and I taught our first Wordpress course for Fenixworkshops. It went really well and, of course, we picked up tons of ideas to make the next course even better. We had five students, which was just the right number for teaching the wonderfully powerful program that is Wordpress.

On the following Wednesday, I joined Ken Elmer of The Brick House Project and Joel Burslem of Inman News in a presentation to about 75 brokers about “Capturing The Internet Audience.” This opportunity fell into my lap due to a mini-presentation I did for the Pearl District Business Association back in February that just happened to be attended by a posse of wonderful folks from Lawyers Title. Despite some wacky light shenanigans, the presentation went well and people learned loads of great stuff about designing sites (Ken,) optimizing sites (me) and how to get yourself immersed in effective social and business online networking (Joel.)

Here is what one of the attendees said about my part of the presentation: “Hit bullseye - I can walk away and implement today! Complete, succinct, depth was great if you know something about this AND if new to someone. A wake up call about the sophistication being used out there.”

Thanks!

Thanks also to Chris Ramos and the Lawyers Title team for organizing a great event!

Of course, the next day, Thursday, was the second session of our inaugural Wordpress course. Loads of fun helping people get their own blogs up and running.

It was a busy two weeks - a total of eight hours spent teaching. It’s always fun when you get to spend large amounts of time doing what you love.

If you attended any of these courses, please leave your comments below. Thanks!

A KEY WORD ANALYSIS begins with a thorough brainstorming session, during which we generate every possible key word combination for your business. Now that we have the list, we need to find out how often people search for them. Wouldn’t that be a great thing to know?

The problem here is that there are no free databases left with reliable information about how often people search for terms. That’s where we can help.

The Transmutation Sciences KEY WORD ANALYSIS uses the world’s largest and most popular search engine, Google©, to reveal exact search popularity numbers for each of your key word combinations.

How do we do it? We use Google’s advertising system, Adwords©, to create an account that tests your key word combinations. Part of your payment for this service goes directly to Google© to pay for your ads. Since your ads only appear when someone searches for your key word combinations, we can tell how popular the combinations are by analyzing the results of your campaign on Google©. The cool thing is that Google© will only charge your account when someone actually clicks on your ad and comes to your website. That means that part of the money you are spending to STUDY your key word combinations is actually bringing potential new clients to your site.

After the campaign has run for seven to ten days, we produce a detailed report that tells you which key word combinations are most popular. We infuse the report with our experience in search engine marketing to give you a clear prediction as to what results you can expect from a well-designed search engine optimization plan. You may choose to apply $140 of the fee for the key word analysis to our complete Internet and Search Engine Marketing services. Or, you can hold onto the report and contact us later.

How much does it cost? Our services include working with you to generate the most complete set of key word combinations possible for your business. We use the vast array of websites on the internet to help us generate terms and then work with you to make sure they are relevant and useful. We then set up the Adwords© account for you and monitor the campaign to make sure it is running at maximum efficiency. When it is done, we produce the thorough report that gives you a clear direction regarding search engine marketing. The price for our services is $140.

You will pay Google $110 for the Adwords© campaign. Your account will only accrue charges when a visitor clicks on an ad and comes to your site. When the campaign is over, you can continue by adding more funds to your account with Google© or you may pause it and decide later. If you decide to continue the Google© Adwords© campaign, you may be interested in hiring Transmutation Sciences to manage the campaign for a low monthly fee.

The full cost of this service is $250, of which $140 may be applied to continued services with Transmutation Sciences.

Contact us at 503-718-7742 for more information! CLICK HERE to download this brochure and distribute to your clients.

It is my pleasure to recommend Roy Rasera to you. Consulting with Roy is free. He can sit down with you in a private, confidential meeting and the two of you can discuss your financial plan.

Roy specializes in helping people structure a plan that is more secure, using the income and assets they already have. Some of my friends who have worked with Roy marveled at how he could figure out a way to provide for protection AND growth without extra expense. Sometimes all it takes is a little restructuring.

If you have any assets you want to protect, talk to Roy.

If you have children who deserve to benefit from your hard work, talk to Roy.

I do not recommend people easily. They have to be people who I use myself or who I know very well. Roy Rasera is an honest, creative and hard working specialist in asset protection. More importantly, he understands that financial planning involves many goals and he has the knowledge to offer ideas that fit the big picture, not the little picture.

Everyone who I know who has worked with Roy has been able to structure their financial plan to have more protection and more growth with no extra expense. Many have saved money.

Please call Roy and set up an appointment. Let him know that Rob Patton recommended you to him.

Roy Rasera: 503.221.1226 (Wealth Strategies Northwest) Roy can work with anyone, in any state.

Why would you want a blog? There are many reasons. A well-designed blog allows you to add articles, edit articles, create links and basically have a website without the hassle of knowing anything about website design. A blog can help your search engine performance tremendously because it creates two things search engines love: relevant incoming links to your main site and changing content. Blogs also allow your readers to respond to your articles easily. This means you can gain refreshed content that you don’t even have to create.

Why Wordpress? There are many types of “blogging software,” and most of them are very good. At Transmutation Sciences, we like Wordpress because you can create search engine friendly blogs, the system is highly customizable and it’s free.

There are two types of blogs: owner-hosted and blog-hosted. An owner-hosted blog would exist on your site, as a special section. It is also possible to design an entire site using Wordpress (in fact, this site is based on a Wordpress blog.) The benefits of an owner-hosted blog is that it more customizable, more search engine friendly and it creates changing content on your domain name. Here is an example of a Wordpress Blog that has been “attached” to an existing site: go to www.paulhrichard.com and click on “Soul Blog.” Blog-hosted blog sites become a part of the directory of all blogs hosted with that company. So, if you have a Wordpress blog, its address will be something like “yourblog.wordpress.com.” Because it is hosted by someone else, the blog is more limited in how it can look. However, the advantage of this type of blog is that you can use it to create highly-relevant links to your main site.

Our course will teach you how to set up and maintain a blog-hosted blog. You will leave the class with your site all set up and ready for you to write! We will offer upgrade packages for people who want to also add their owner-hosted blog to their site (or create a complete Wordpress site.) The skills you acquire in the course will apply to any type of blog you create.

There are two sections of this course currently scheduled:

• May 1 and May 8, Thursday Evening from 7-9:30 pm.

• June 26, July 3, Thursday Evening from 7-9:30 pm.

Each course is five hours, spread over two nights, one week apart. The course fee is $149.
Go to fenixworkshop.com for more information and to sign up for the course.

We will offer the introductory course, 12 Things You Can Do To Get Your Website Noticed in a variety of venues.

• Stewart Title is sponsoring the course in three different realty offices in April. These are private courses for members of those real estate brokerages only:
  • April 8 at Century 21 Realty in North Portland
  • April 28 at Compass Realty in Johns Landing
  • April 29 at Meadows Group in NE Portland
  • If you are interested in booking a private class, please CONTACT us.
• We will be presenting the 12 Things Course as part of a panel discussion sponsored by Lawyers Title on May 7 at The MAC Club. Our co-presenter will be Ken Elmer of The Brickhouse Project, a maker of high-end real estate websites. This is also a private event.
• Exit Acclaim Realty of Clackamas has also scheduled a 12 Things course for April 16.
• Course listings through Fenixworkshops have increased greatly. The course is called Marketing Your Website Successfully. Students in the course learn how to effectively get their sites to appear on search engine results. The course costs $149 for four hours. You can learn more or sign up for the courses by visiting Fenixworkshops Website. Upcoming courses:
  • April 8, 15 Tuesdays, 7-9 pm.
  • April 18, 25 Fridays, 10 am - 12 noon.
  • May 5, 12 Mondays 1130 am - 130 pm.
  • May 22, 29 Thursdays 1-3 pm.

  We are also excited to announce that the Small Business Development Center of Clackamas Community College has scheduled its fourth class with us. It will be a slightly abbreviated version of the Marketing Your Website Successfully course.

  • July 31, 1-4 pm at the Harmony Road Campus of CCC.
  • Click here for more info: SBDC Website
• For the third year in a row, we have been asked to present our 12 Things Seminar at the Oregon Small Business Fair. Our presentation will commence at 10:30 am. The course and the fair are all free.
  • September 20, Saturday, 1030-1130 am.
  • Oregon Convention Center, 777 NW MLK Blvd
  • For more info: Oregon Small Business Fair

Please consider attending any of these courses. If you are interested in booking a course, please contact us through our CONTACT FORM.