6. Create Strong Internal Linking
Aug 14th, 2008 |
6. Create Strong Internal Linking
- Text links are ideal, image links are okay
- Use a SiteMap page
- Links on all pages
- Page saturation
Think of the search engine spiders as hungry little critters. Getting them to your web site is a great first step, but now you want to make sure they can see ALL the pages of your site.
Make sure they can find all the pages by using good internal linking. Most well-optimized sites use text links to direct humans and spiders to the other pages of the website.
Notice that the following websites have links to the other pages of the site on both the top and bottom of each page.
You should also notice that the links are easily readable by the search engines. How can you tell this? When you roll the mouse over a link, your browser will tell you where the link will take you, down in the lower left of the window. If you do not see this, or if the text down there says something like “javascript,” the link cannot be followed by the search engine spiders.
Another thing you will notice on each of the sample sites is that they have site map pages. This is a helpful way to encourage the spiders to find the pages. It is simply a list of links to all the other pages of the site.
Overall, good internal linking is not only helpful to search engine spiders, it is also helpful to the humans who vist your site. Generally, you want to make it as easy as possible for humans and spiders to move throughout your site.
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The 12 Things You Can Do To Get Your Website Noticed are the notes from a free course offered by Enter The Net. If you are interested in setting up a free presentation of this workshop please CONTACT ROB. If you want to be informed about upcoming offerings, please join our EMAIL NEWSLETTER LIST. You may leave comments or questions in the space below. We will respond to questions as quickly as possible.