VATA, Inc is a manufacturer and distributor of lifelike anatomical training models. The models are useful for nurses and other healthcare professionals.
VATA employed Enter The Net to optimize their large shopping cart site to perform on the search engines for a variety of non-localized key word combinations. This means that their desired search terms do not include words like “Portland Oregon” or ‘Seattle.” The desired key word combinations are therefore much more competitive.
Enter The Net’s optimization work coincided with a complete website re-design, engineered by Jesse at Small Stream Design.
Search Engine Optimization Results:
VATA identified a total of 360 desired key word combinations. These were divided into three groups for tracking. The first group is the most important: the Target Terms. The second group is the Product and Brand Name Terms. The third group is the Margin Terms. The Margin Terms are very general key words that we hope to pick up over time. They are extremely competitive.
- Number of Top 20 Rankings Before Optimization:
- Target Terms: 95
- Product/Brand Terms: 86
- Margin Terms: 8
- Number of Top 20 Rankings 15 Days After Optimization:
- Target Terms: 168 (increase of 73 rankings)
- Product/Brand Terms: 94
- Margin Terms: 14
- Percent of site traffic from the Search Engines: 41.8%
- Example:
The site is getting a lot more traffic than before, thank you!
–Tom Call, VATA, Inc
