Enter The Net

Need to read PART ONE of this article? Click HERE.

PART TWO: PROMOTION, UPDATES, DISCUSSIONS AND CONCLUSION

You will see a number of options available under your Page Logo. Click the More button to see them all.

• Edit Page. This is the place to go to make changes to the settings on your Page.
• Promote Page with an Ad. This is certainly the main reason Facebook made Pages – to sell ads. Facebook’s advertising system can be sharply targeted to your select audience – think about what Facebook knows about its users and how it could send ads to the exact demographic of choice. If you create Ads, you can send people who click on the Ads to your Fan Page or to your website.
• Add Fan Box to your site. I did this for Enter The Net and the Clackamas SBDC. The results are on the left side of this article you are reading.
• Send an Update to Fans. Updates are like messages to your Fans, with some major exceptions. Updates will not be forwarded to the recipients email address. updates do not appear on the Feed, nor do they automatically show up in a Fan’s Inbox. Fans can only see Updates if they click on the Updates button when viewing their Inbox.
• Suggest To Friends. Clicking here brings up your list of personal Friends. You can choose the ones you want to receive a canned message inviting them to become Fans of your Page.
• Add to My Page’s Favorites. This is available to your Fans who have their own Pages. If they add your Page as a Favorite, a link to your Page appears on their Page.

Discussions. You can start a Discussion thread by posing a question to your Discussions section. When Fans come to your Page, they can choose to participate in the Discussion.

CONCLUSION:

So, the main tools on your Fan Page are designed to do three things:

1. Build your Fans. Suggest to Friends. Promote Page with an Ad. Add to other Page’s Favorites. Add a Fan Box to Your Site.
2. Distribute Content to Your Fans. Stuff that goes on your Page Wall appears on your Fans’ Feeds, including Status Messages, Photos, Video, Events, and Links.
3. Strengthen Relationships With Fans. Create Events and Invite Fans. Start Discussions.

There are many other “powers” of the Fan Page, mostly related to applications available specifically for Pages. Some of these will be tested and reviewed in future articles on Enter The Net.

[back to PART ONE]

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