Next date for this workshop:
Octgober 1, 2011, 1:30 – 4:20 PM
Want to really know how many people are visiting your site? Want to know how they get there, how long they stay and even where they live? Google’s free analytics program can tell you all of this and you can log in to see your stats from any online computer. Come learn how to set up and use Google Analytics.
Workshop Description: Google Analytics is one of the most powerful website performance systems available today. Site owners who use Google Analytics have access to an incredible volume of information about site visitors and their behavior. Because Analytics is web-based, it can be accessed from almost anywhere. This workshop includes 1.5 hours of classroom instruction and 1.5 hours of guided computer lab time. The lab time will offer students an opportunity to establish their own Google Analytics accounts, which involves access to their website code or the ability to convey desires to a website designer.
Student Learning Outcomes: By the end of the workshop, you will be able to…
- Explain how Google Analytics works
- Establish a Google Analytics account and set up a site to start receiving information
- Set up multiple websites under one Analytics account
- Analyze site visitor behavior with all of the tools available in Analytics
- Control information received in Analytics by date and other variables
- Apply Analytics data and skills to small business website marketing
Text/Handouts Provided:
All handouts will be generated by the instructor.
- Overview of Google Analytics with step-by-step instructions
- Workbook with guided assignments for lab work
3 hours | $30 | Full Workshop Schedule | Register
