Next dates for this workshop:
Tuesday, August 24, 2010, 6:30-9:30 pm
Thursday, September 23, 2010, 6:30-9:30 pm
This three-hour workshop is offered through the Small Business Development Center. It is designed for businesspeople who want to roll up their sleeves and get their websites noticed. You do not need to have knowledge of website creation or editing to take this workshop. Students will leave the workshop with important knowledge about how to market their websites, especially via the search engines. Students may then utilize the information directly or pass it along to their webmasters.
Workshop Description: This workshop covers details of the fundamental methods to get better results on the search engines. These include Key Word Research, Link Building, Optimization and Dynamic Content. In addition, strategies designed to market a website on non-search engine properties will be discussed. Webmasters will leave the workshop with effective ideas to market their sites. Site owners will leave the workshop with a thorough list of marketing ideas for their webmasters.
Student Learning Outcomes: By the end of the workshop, you will be able to…
- Develop strategies to build incoming links to your website
- Create a well-researched list of key word combinations
- Utilize online tools to help develop marketing strategies
- Optimize a website for maximum performance on the search engines
- Develop strategies to create dynamic content on your website
- Research effective non-search engine marketing opportunities
Text/Handouts Provided:
- List of online resources related to internet and search engine marketing
- Guidebook to marketing your website
3 hours | $30 | Full Workshop Schedule | Register
You may also be interested in:
Hi Rob,
I just want to reiterate to you that I thought your workshop was extremely valuable even though I had to leave early. I have already put what I learned to work in my work with clients and will be instituting many of the principles you taught into my own web site. I am very much looking forward to you next workshop.
Thanks so much,
Linda
Great class – an informative, step by step, down to earth, guide to optimization of your website.
Hi Rob,
Your class was so helpful. It was engaging, useful and even fun. I was worried I wouldn’t be able to understand everything given my lack of IT knowledge but you made everything presented easily understandable. I’m enjoying my work in updating my site and look forward to your next workshop. My only regret is that I didn’t contact you sooner!
Serena Sterling, PsyD
This class on search engine optimization provided great information that anyone can apply to their website. Even though I am not the web designer for my site, I developed a “To-Do” list for my web developer. He seemed just as excited as I was! I am looking forward to see the increased search engine ranking as well as increased traffic to my website.