I recently posted a status message on Facebook about needing to clean my house. One of the comments on the post pointed me to a site called FlyLady.net. FlyLady is a personal coach and resource for cleaning. Her motto is “You Can Do Anything For Fifteen Minutes.” The idea is that if you just take 15 minutes to straighten up the kitchen or clean a part of the bathroom, it will look nice and you have only spent 15 minutes doing it – not a whole day. Since I work from home, this bit of advice was immediately implemented to great success.
It got me to thinking about internet marketing and the swamped small business owner. A top complaint from the harried business owner revolves around finding the time to maintain a robust marketing presence. But what could you do to help get more traffic to your website in 15 minute blocks?
- You can go to a blog about your industry and leave a comment. The link back to your site will help you on the search engines. If you do not yet have a quality list of blogs related to your industry, spend your 15 minutes searching for them and saving them to your “favorites.”
- You can invite 5 new people to be friends on Facebook or LinkedIn.
- You can look for 5 new people or businesses to follow in Twitter (most of them will turn around and follow you right back.)
- You could write a quick entry on your blog .
Now, any one of these activities could easily distract you and take you beyond your 15 minute limit. That’s not good. But, if I can limit myself to 15 minutes of cleaning, you can do this! The end result of these small bursts of effort is that your internet marketing presence will be dynamic and growing.
This short article was originally featured in the Clackamas Small Business Development Center email newsletter.
Great advice Rob, just what I needed as a small business owner!
Simply inventive, powerfully productive and intriguing to suggest and implement. Thanks for sharing this novel and relevant idea.